Men’s Fragrance of the Year under 900 SEK
Karl Lagerfeld – IKONIK Man EdP
“With its direct and accessible scent profile, youthful energy and fresh character, this everyday companion became a jury favourite. Easy to wear, yes – yet just as expressive and iconic as its namesake.”

Men’s Product of the Year
Shiseido Men – Empowering Cream
“A high-quality product with a rich texture and luxurious premium feel – an obvious choice for the modern man of 2025. The convenient refill solution was also highly appreciated by the jury.” This product was one of the winners at Swedish Beauty Awards 2025.

Eye Makeup Product of the Year
NARS – Total Seduction Eyeshadow Stick
“For those looking to smoke, shade or create a graphic wing in no time, this elegant stick is the perfect tool. Rich in pigment, creamy in texture, buildable and beautifully long-lasting with a chic matte finish.”

Facial Skincare Product of the Year over 700 SEK
Shiseido – Vital Perfection Uplifting & Firming Advanced Cream
“A visual and sensory delight that meets every expectation of a luxury product. With its cocoon-like texture, this cream feels like a warm hug in a jar.” This cream is among the winners at Swedish Beauty Awards 2025.