This Trend Colour Flatters Everyone

Gone are the days when brown was considered basic—now, it’s the ultimate shade for an effortlessly chic, elevated beauty look. Inspired by the natural elegance of mocha tones, this trend enhances features with subtle depth, never overpowering them. Whether you’re opting for a soft, everyday glam or a bold, dramatic look, mocha brown makeup is incredibly versatile and universally flattering.

“The beauty of brown makeup is its versatility. With minor adjustments, it can transform from a sun-kissed summer glow to a glamorous evening statement. Its timeless appeal ensures that the mocha trend will remain a staple in beauty routines for years to come.”

– Robin Werner, Makeup Artist at Scandinavian Cosmetics

A Trend Inspired by Pantone’s Colour of the Year: Mocha Mousse

Every year, Pantone sets the tone for design, fashion, and beauty with its Colour of the Year. For 2025, it’s all about Mocha Mousse—a rich, inviting shade that embodies warmth, elegance, and timeless sophistication, making it the perfect inspiration for the mocha brown makeup trend.

This deep yet soft brown balances richness with subtlety, much like the makeup looks dominating runways and social media. From sultry mocha-toned smoky eyes to sculpted bronzed complexions and the perfect brown lip, this hue is redefining modern beauty.

With its universally flattering undertones, Mocha Mousse adapts effortlessly to all skin tones, making it a go-to shade for everything from everyday neutrals to bold statement looks. Expect to see it not just in makeup, but also in nail trends, hair colours, and even fashion pieces throughout 2025.

Mocha Makeup Perfection: What to Look for in Your Products

Eyes: Softly Defined or Boldly Smoky

Formula: Matte and satin eyeshadows blend effortlessly for a seamless look. Metallic or shimmer finishes can add dimension.
Application: Blend a mid-tone brown all over the lid and define with a deeper shade in the crease and lash line.
Shades: Warm mocha, caramel, espresso, and cocoa tones create a multi-dimensional eye.

Quad Eyeshadow
NARS

Iconic Eyeshadow Palette
ARTDECO

Eye Colour Palette
SENSAI

  • Complexion: Warm and Sculpted
  • Formula: Cream, gel or powder bronzers with a satin finish add natural warmth.
  • Shades: Look for neutral to warm brown tones without excessive orange undertones.
  • Application: Lightly contour cheekbones, temples, and jawline for soft definition.

Laguna Cream Bronzer
NARS

Face&Eyes Match
DOLCE&GABBANA

Bronzing Gel
SENSAI

Lips: The Perfect Mocha Pout
Formula: Creamy lipsticks, satin mattes, and hydrating tints work best.
Shades: Mocha browns, caramel nudes, and deep chocolate tones.
Application: Outline lips with a matching brown liner and fill in with a soft satin or matte lipstick.

Kiss My Gloss!
DOLCE&GABBANA

Afterglow Lip Balm Laguna
NARS

Soft Lipliner Waterproof
ARTDECO

Can’t Wait to Embrace the Mocha Makeup Trend?
Mocha brown makeup is the epitome of elegance and sophistication—effortlessly wearable for any occasion. Whether you prefer a subtle wash of colour or a bold, full-glam look, these rich, earthy tones are set to dominate beauty trends in 2025.